WIRB-Copernicus Group

ABOUT WCG: WCG’s clinical solutions are built on a foundation of best-in-class clinical services companies. We deliver transformational solutions that stimulate growth, foster compliance, and maximize efficiency for those performing clinical trials. WCG is proud to serve individuals on the frontlines of science and medicine, and the organizations striving to develop new products and therapies to improve the quality of human health. It is our role to empower them to accelerate advancement, while ensuring the risks of progress never outweigh the value of human life.

WHY WE LOVE WCG: At WCG, our employees are our most valuable asset and as with all our assets, we invest in them with an eye toward future success. We provide each eligible employee with a comprehensive set of benefits designed to protect their personal and financial health and to help them make the most of their future.

• Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts
• Employee Assistance Programs and additional work/life resources
• Referral Bonuses and Tuition Reimbursement
• Flexible PTO
• Volunteer Time Off to benefit the community
• Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement

The expected base salary range for this position is $106,830 to $166,000. This salary range may vary based on the candidate's qualifications, experience, skills, education, and geographic location.

JOB SUMMARY: The Director of Product Marketing is accountable for the market success of one or more WCG product lines. This leader owns product positioning, messaging, and go-to-market strategy, ensuring offerings are clearly differentiated, commercially effective, and aligned to buyer needs across the clinical trial ecosystem.

Operating as a strategic partner to Product Management and Sales, this role brings a growth-first mindset—continuously identifying opportunities to accelerate adoption, remove friction, and improve revenue performance. The Director leads PMMs and serves as a key lieutenant to the VP of Product Marketing.

Primary deliverables of the role:

• WCG’s offerings are perceived as clear, differentiated, and aligned to customer problems.
• Sales has dramatically stronger clarity and confidence in how to position and win with WCG solutions.
• GTM motions accelerate bookings, reduce confusion in the field, and materially impact revenue growth.
• Product, Sales and Marketing collaborate seamlessly, with Product Marketing acting as the connective tissue.

ESSENTIAL DUTIES/RESPONSIBILITIES:

Product & Market Strategy:

• Actively identify growth opportunities and blockers within assigned product lines by working cross-functionally with Product, Sales, Marketing, and Operations to resolve positioning, packaging, competitive, or adoption issues that impact bookings and revenue.
• Own market definition, segmentation, buyer personas, and problem statements using the Pragmatic Marketing framework.
• Define and maintain differentiated positioning, messaging, and value propositions for assigned product lines.
• Translate market and customer insights into actionable guidance for Product Management, influencing roadmap and prioritization.

Go-to-Market Leadership:

• Collaborate with Sales Enablement to lead GTM strategy and execution for launches, major enhancements, and portfolio initiatives.
• Ensure consistent, high-impact product narratives across marketing campaigns, sales motions, and customer-facing materials.
• Partner with Sales leadership to ensure clarity, confidence, and adoption of messaging in the field.

Growth & Business Impact:

• Continuously identify and act on opportunities to grow revenue by working cross-functionally to remove barriers related to messaging, packaging, competitive positioning, pricing, or sales execution.
• Analyze win/loss data, funnel performance, and competitive dynamics to recommend and drive corrective actions.
• Serve as a commercial problem-solver, mobilizing stakeholders to address issues that impact bookings and expansion.

Team & Stakeholder Leadership:

• Lead and develop product-line-aligned PMMs, setting clear priorities and high standards for output and impact.
• Act as the primary product marketing voice for assigned product lines in executive and cross-functional forums.
• Collaborate closely with Demand Gen, Content, Communications, and Customer teams to activate product strategies.

EDUCATION REQUIREMENTS: Bachelor’s degree in marketing, business administration, communication or related field required. Graduate degree in marketing, business administration, communication or a related field desired. 

CERTIFICATIONS/LICENSE/REGISTRATION REQUIREMENTS: Pragmatic Marketing Certification preferred.

QUALIFICATIONS/EXPERIENCE:

• 10–12+ years of experience in Product Marketing, Product Management, or related roles; prior people leadership required.
• Proven success owning GTM for complex B2B products or services; clinical trials, life sciences, or healthcare experience strongly preferred.
• Deep familiarity with the Pragmatic Marketing framework and market-driven product practices.
• Strong commercial acumen with experience influencing bookings, pipeline, and product adoption.
• Exceptional stakeholder management skills with the ability to influence without authority.
  Strong executive communication, strategic thinking, and problem-solving capabilities.

SUPERVISORY RESPONSIBILITIES:   Overall responsibility of management including direction, coordination, performance, and evaluation of the assigned team and staff. Responsibilities include training; planning, assigning, and directing work; appraising and addressing performance; addressing complaints and resolving problems.  

TRAVEL REQUIREMENTS:  

Physical and Sensory Requirements: The physical and sensory requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be offered to individuals with disabilities to assist in performing the essential functions of the position. Work activities involve light to moderate physical effort (for example, sitting in one place for extended periods of time, standing, walking, bending, lifting lightweight objects, intermittent to sustained periods of keyboarding).  Majority of time is spent in a seated position with frequent opportunity to move about at will.  Activities require a variety of easy muscle movements.  Work activities involve a frequent need to concentrate on a variety of sensory inputs for moderate to lengthy durations at a time requiring diligence and attention to interpret effectively.  There will be a need to attend to single or simultaneous tasks where accuracy of details is important.  The need for detailed and precise work is high.