General Information

Location: Falls Church, VA

Organization: CenterWatch, LLC

Job Type: Full Time - Regular

Description and Requirements

JOB SUMMARY:    The  Marketing Coordinator known as Marketing  Associate at WCG executes  and  maintains  the  marketing  initiatives  and  email 
campaigns  for  all  MI&I  products,  online  services,  and  content  along  with  managing  specific  marketing-
related projects including updating email marketing and survey templates in the email management system, 
updating  marketing  reports  and  posting  to  MI&I’s  social  media  accounts.  The Marketing Associate also 
serves as backup to the marketing list coordinator and customer service when needed. 


VACCINATION REQUIREMENT:

To be considered for U.S.-based positions unless currently employed by WCG, where permitted by applicable law (including any applicable reasonable accommodation, medical or religious exemption), candidates must have received or be willing to receive the COVID-19 vaccine by start date.


EDUCATION REQUIREMENTS:

  • Associate’s degree, or equivalent work experience, required. 

QUALIFICATIONS/EXPERIENCE: 

  • Knowledge of basic HTML coding 
  • Detail oriented and ability to multitask 
  • Strong copy writing and grammar skills 
  • Knowledge of social media platforms and best practices 
  • Working knowledge of HubSpot - preferred 


ESSENTIAL DUTIES/RESPONSIBILITIES: To perform this job successfully, an individual must be able 
to perform each essential duty and responsibility satisfactorily. The requirements listed below are 
representative of the knowledge, skills, and/or ability required. 


  • Execute email campaigns via HubSpot and Higher Logic promoting webinars, conferences, products 
  • and services. 
  • Create and edit existing and new email marketing templates. 
  • Work in conjunction with the Marketing Manager to update email campaign schedules with subject lines and recipient industry segments. 
  • Build marketing workflows in HubSpot for conferences, webinars, books, newsletters and databases. 
  • Measure, track and analyze marketing efforts by generating daily and weekly marketing reports (daily conference report, weekly eblast bucket analytics, weekly book sales by bucket, weekly books report). 
  • Prepare weekly renewal notices for the subscription products. 
  • Execute social media strategy developed by the Marketing Manager. 
  • Respond to social media queries from customers and followers on the platforms.  
  • Report on online reviews and feedback from customers and followers. 
  • Maintain professionalism with external clients and fellow colleagues. 
  • Keep informed of the industry trends and recent news events through the MI&I publications and online resources. 
  • Provide back up to the Marketing List Coordinator to pull and maintain lists in HubSpot and Higher Logic. 
  • Provide phone back-up to Customer Service. 
  • Other duties as assigned by supervisor.  These may, on occasion, be unrelated to the position described here. 
  • Attendance and punctuality are essential functions of the position. 

TRAVEL REQUIREMENTS:  
 0% - 5% 

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